Packaging Design
Packaging design is a critical step in the development of consumer products. The package is an advertisement for your product and the competition for attention is fierce. The package design performs several functions and must connect with your audience on an emotional and strategic level. First, it must grab the consumer’s attention on the shelf, behind the bar, or wherever this product is displayed. The packaging design must then immediately tell the consumer that this is the product they have been looking for. The message must be clear, the graphics engaging, and the benefits quickly understood.
Inspiring Creative Solutions
Beverage packaging design and development is the core of our expertise. As a full-service design agency we provide high-level creative and technical expertise to start-ups and national brands. From global distributors to virtually unknown entrepreneurs, we have cultivated a wide range of design and marketing expertise for the beverage packaging industry.
Beverage Packaging Design Experience
Our successful beverage packaging design solutions for national spirit brands, local wineries, craft distillers, and gourmet food companies has enabled Golden Creative to be a leader in developing creative beverage packaging designs. Our design and marketing expertise for the beverage industry has resulted in many packaging design awards over the years.
Each client provides a unique challenge so we tailor our processes to the scope of each project. Having a dedicated team and highly skilled partners enables us to provide all of the support a new beverage launch will require to set the foundation for a successful product roll-out. Although beverage design is our core expertise, we have equally qualified team members to provide copywriting, strategies, and technical requirements to help support the brand.
We have formed valuable relationships with our clients and vendors over many years. Our depth and breadth of hands-on experience has helped us build a solid business foundation. We utilize trusted and practiced methods and understand every aspect of the beverage packaging industry. Long-term vendor relationships are an asset when a complex project requires that extra level of attention and knowledge.
By investing in relationships with key vendors in the printing and packaging industries, we can be confident we are making informed decisions at all times. If you’re looking for help with a custom mold design, capsule and closure options, paper choices, foil and embossing features, varnishes, COLA applications, or all of the above, Golden Creative offers the complete beverage packaging design solution. Having many years of beverage design and printing production experience under our belt, we are aware of the pitfalls and problems that can occur with even the simplest of print jobs.
Additionally, our deep understanding of the labeling industry combined with our vendor relationships, allows us to provide valuable guidance to new and existing clients with cost saving options that help reduce overall beverage packaging costs. If our client already has a vendor relationship we are happy to work with their team to ensure an optimum outcome for every project.
While beverage packaging design is critical to a company’s overall product image, we also provide solutions for point of sale displays, sales sheets, table tents, limited bottling label solutions, and shelf talkers. Whether you have an existing brand or you would like to develop a completely new brand, we can provide expertise for everything you will need to design and market your product and receive accolades for your brand.
If you’re ready to take your product to the next level, give us a call today. We’ll help you with all of your beverage packaging design needs.
Beverage Packaging Design Services
- Label Design
- Capsule Design and Sourcing
- Custom Bottle Molds
- Cartons and Case Shippers
- Label Production & Printing
- Private Label Design
- Mock ups and 3D Renderings
- Point of Sale Displays
The brand strategy for your product or company is comprised of much more than visual assets and marketing collateral. Having a strategy to discover, develop, and deploy your brand is critical; it will set the tone for your brands personality and mission. The brand will take on a reality of its own, independent of the parts. Each part must be created with the same ideals in mind so that the personality of your brand is being nurtured by your branding strategy.
Brand Strategy Experience
While working with a high-end wine touring company in Napa Valley, we absorbed every detail about who their target consumers were, and then we scheduled several photo sessions around the valley, developed messaging and copy, designed strategic marketing collateral, mapped out keywords for an SEO campaign, and designed the web site. With everybody working towards the same goal and with the same vision, the brand came to life and we continued to support and develop new material that possessed the same strategy and purpose – attract affluent wine connoisseurs from both the surrounding area and from around the country.
Mapping out the Brand Strategy is something every brand owner should do, whether they hire a professional agency or do it themselves. The process of working through the brand strategy will help brand owners discover what it is that they see the brand becoming – and eventually, how to get there. As an example, if you are starting a job placement service you will want to know how to reach human resource managers. However, not every HR manager may be interested in your candidates so you start to create a brand strategy that accurately positions your company to appeal to the consumer that will align with what you are selling. From there you will need to work through where those individuals or companies “hang out” so you can target you branding and marketing to that audience.
- Brand Strategy Services
- Copywriting / Storytelling
- Art Direction
- Photography
- Social Media Strategies
- Keyword Phrase Analysis
- Competition Analysis
- Identify Differentiating Factor
- Video
Picking the right name for your brand is not something that should be taken lightly. If you want your audience to connect with your brand, they better connect with the name first. Brand recall is critical when the market is saturated with competition! Having the right name can help build trust with your target audience, it can make them feel confident in not only purchasing your products and services but will also make then confident in referring your brand. The right name can lend itself to the development of a unique and intriguing story, something that will lodge in the consumers mind and keep them coming back for more!
Naming a Brand Experience
It is important to research the competition and make sure you are choosing a name that is not only unique, but also engaging. Something that tells your audience what you do and why you do it. In some instances, the name of the brand can also translate into a great URL for your web site, although one cannot always be chosen because of the other. We do like to include the product or service in the URL for SEO purposes, but when helping a customer choose a name that is not a critical factor.
Our approach to naming a product or brand for a customer is to first create a matrix using the competition, service or product keywords, and relevant synonyms and adjectives. We like to leave no stone unturned in the exploratory phase, this way we can always come back to that initial study if we decide we need to backtrack and re-strategize.
Creating a unique name is a process that requires some critical thought and creative wordplay. Once we boil down the process and arrive at a handful of potential name candidates, we start to look at viability and trademarking. We prefer to hand this service off to one of our trusted partners who specializes in trademark registration and infringement. It is imperative that we ensure a clean trademark on the name so that as we move forward and start to strategize the branding there will not be any problems. This small insurance step can save a lot of wasted time and money!
Golden Creative has designed award-winning logos for many brands. Take a look at our logo work and you will see the incredible thought and creativity that goes into every mark. We are not swayed by trends or constrained by styles, everything is unique and designed to create a solution for the customer. Sometimes we like to design outside the box and use freehand drawing techniques to capture the personality of a product, or we may choose to use typography and customize a logotype. Logo projects have always been a favorite of ours, it is the cornerstone of branding and can endure the test of time when done right.
Logo Design Experience
The logo we design for each customer comes with a set of unique requirements. We provide logo design services for clients who understand that this iconic representation of their company, product or brand will be used on just about everything that is customer facing. In other words, this visual identity will often be the first impression that a potential customer sees when experiencing your brand. Do you want that first impression to be the last? Of course not, that is why we have been providing world class logo design services to companies around the globe, because we are very good at what we do.
Ultimately, our goal is to produce a logo or logotype that the customer is proud of. This mark must also represent the business or product and provide a creative foundation for the brand story. Every brand has a story and having a logo designed that sets the tone for the brand strategy is critical. A successful logo design will connect with your customers and create a pleasant, memorable experience. This memorable experience is a big part of why we design the logo to look a certain way. Your target consumers must be able to immediately understand the logo concept and be able to easily recall that logo when thinking of you product or industry. That top of mind awareness and positive association are what helps build the natural processes of word-of-mouth and referral marketing.
Those who choose to simply go online and use a crowd-sourced service or, worse yet, create your own logo service; will eventually realize that having a professionally designed logo would have been the better choice. Designing the logo is usually one of the first steps in the beginning of any business or product, and choosing to have this representation created by an inexperienced designer or clip art service is not a good business decision. We understand that money is also a concern at the beginning of any start-up, we do our best to create the best possible solution for any budget. If you’re considering a logo design please do not hesitate to call and talk to us before you make any decisions!
- Logo Design Services
- Unique Logo Design
- Illustrative Design
- Custom Typography
- Logo Files Provided in Various Formats
- Master File Owned by the Client
- Color Studies
- Brand Guidelines
- Business Systems
We want our corporate colors to be consistent and true regardless of the printing process or type of paper used, coated or uncoated. Brand Guidelines provide Pantone Matching System equivalents, RGB color codes for web, ink formulas for printing on uncoated stock, as well as process formulas. These guidelines ensure that colors match as close as possible – all the time, every time.
Brand Style Guide Experience
A Graphic Standards exploration and documentation is very helpful not only for managing color across various mediums, but also for establishing the “free space” your brand should be given when used in advertising. There will be scenarios when you brand is provided to an outside vendor and they will place it within their own advertising collateral. If you can provide a brand guidelines sheet along with your logo files it will help explain that your logo should not be placed over non-contrasting colors and patterns or right up against other design elements.
Brand Guidelines will also set expectations for your brand, both internally to your employees and also externally to vendors, partners and consumers. The components of the brand guidelines will become your resource for everyone who is going to represent your brand. A clean, consistent, well-planned identity builds strength around a brand. The more consistent and cohesive your brand is, the more perceived value you will build for your brand. Consistency with the consumer will make your business or product look professional, it will also increase your brand influence with your target audience.
Using the Brand Style Guide as a resource will help share a set of rules that will build a unified identity across multiple advertising and marketing opportunities. These branding guidelines are designed to help you maintain the integrity of your brand. Your brand integrity can be easily compromised, so look at the brand guidelines as the owner’s manual on how to use your brand. If everyone who touches your brand, internally and externally, has the manual, your brand essence and your brand integrity will be maintained.
It is important that we define enough rules to keep your brand consistent, but we also want to make the guide easy enough to use that your partners and employees can put the plan into action every time the brand is used.
- Brand Style Guide Services
- Stationery Systems
- Graphic Standards
- Color Specifications
- Pantone Color Choices
- Process Color Options
- RGB Color Codes
- Brand Spec Sheet
Engage and inspire your audience to take action, drop us a note and let’s get started!
Are you considering a rebrand of your company or product? Our Reliable team can help!
